My First Client...

My first long term client was a small, family run local advertising business in Australia.

They were like my mentors, teaching me the fundamentals of business and digital marketing.

The partnership was great, but months later..

A crisis hit...

Not for me, but for them.

Their other ad campaigns, run by a different local creative, started getting rejected.

Client ad accounts were getting banned.

For a business that relied on Facebook, this was unfair and clueless punishment.

They were losing money and were scared of losing their ability to advertise altogether.

This wasn't my assigned problem to solve, but I couldn't stand by and watch.

I became obsessed.

For months, I went deep into the lab 👩🏽‍🔬🧪, researching the complex, always changing world of Facebook's ad policies.

I stress-tested copy structures, experimented with different creative angle compliances,...

..and meticulously documented what worked and what didn't for others.

Through that process, I developed what I call "The FB Ad Compliance Code"...

A mental framework for crafting ad campaigns that are not only working, but also compliant and resilient.

Later on I started applying this "Code" to my own work for them. 

The result?

My ads didn't just get approved.. they lasted and run longer.

I focused on building long form, Infotainment like Ad campaigns which both the algorithm and the audience rewarded.

The ultimate win was not just getting paid more for it.

It was helping them regain their confidence and their most valuable asset...

"The freedom to advertise without fear".

It taught me that the best partners don't just do the work they're assigned...

They proactively hunt down the problems that keep a founder up at night and make it their mission to solve them.